Wise men from far & wide have asked that question for many, many years. It is a question that will be studied by scholars for time in memorial. So, you just realized there was Spanish culture because Bad Bunny made it hip. Like, it didn't mean anything before?? It wasn't cool. I'm not into Bad Bunny's music. I had no problem being all in Spanish except it was very boring. I had no idea what the context of the props were about other than the sugar cane field as I couldn't understand the words. I guess he was singing about Puerto Rico. Personally, I didn't care for the halftime show. But I'm 70. I'm not 25 or 46 pretending to be hip. I'm as cool as Bob Hope or Dean Martin. And my music is decades old anyway. They weren't going after me anyway. My target demographic ended in 1990.