Point is the earlier you move the season up the more you're competing with the Jays when people are most likely to be engaged at scale....before they are out of the race and hope is eternal (April-June), or when they are in the playoffs if they are (October). Blue Jays Baseball is the most hyped sports property in this country. The name of the game is GROWTH because 7 of 9 franchises are routinely unprofitable. How does the CFL engage media partners to get close to that level of hype, and not just be scraps? The other issue with the Jays is the engagement of Rogers. Who exactly do we think is interested in producing and broadcasting CFL games? How does the CFL get more revenue for their product? There's two companies that have the infrastructure and potential willingness, Rogers and Bell. This time of year Rogers is flooded with Jays, NHL playoffs and NBA playoffs. Bell only has some NBA. So how could Rogers possibly engage on broadcasting and hyping CFL if it started in 2-3 weeks? Is the CFL looking to be random timeslot filler? There's also a plausible scenario where the Argos could be playing on the same day as the other 3 teams both spring and fall. And TFC too. I don't see how this plan makes them less of an afterthought, and the CFL less of an afterthought in the GTA. League should be working to have as many games between July-end of September as possible. Having the start of the season clashing so much with every other sport is not ideal, even disregarding potential for less than desirable weather in May-June when a slightly cool temp, rain and wind together can be bone chilling far worse than Sept-November.