You seem to have a bigger issue with this then I do.
My thoughts on this ... if another site is investing time to put CFL content out there, especially what appears to be an independent type of sports website, I think that is a plus for the CFL community.
I can't imagine the amount of traffic they would get from clicks off this site give them all that much revenue. People would have to be interested in clicking, visiting their website, and clicking their adds.
If you really want to have issues with it, their biggest benefit is google may see them as more important if they can get more 3rd party sites to link to them.