Same can be said for having a hot worker. When AJ Styles signed with WWE, it was more to keep him away from TNA. Vince had zero plans for him. Suddenly, his house show attendance shot up and Vince was convinced he was a draw and pushed him on TV.
I think its part of the desire to sign Kenny Omega. His house show numbers will go up, no doubt. Of course, the first time everyone can see him, pushes that number up, but I guarantee Kenny would work a house show style different than others. His matches will be must-see. If he goes...I mean.
WWE will try a million different things to raise attendance before accepting the fact their creative and the way they produce TV is boring, formulaic and passe.