Cuz Winnipeg is definitely not on most people's no trade lists and free agents are just dying to come here after the last season or 2 of drama.
If Winnipeg had a McDavid, people would sign here too
Eventually you realize, Winnipeg can't compete with most nhl cities and overpaying not great Free agents hurts more than it helps. Draft and Develope. It's what we do. And will always do until global warming eliminates minus 30 winters