So google came across this article for me this morning.
http://cjme.com/story/bc-lions-riled-green-new-orange-billboard/408742
and I looked for a BC perspective
http://blogs.vancouversun.com/2014/08/21/lions-president-skulsky-guarantees-win-over-roughriders/
First thing I thought was, meh this is exactly what the Riders do to us. Then I read further and see that they are putting a serious bet behind their hate for the Billboard.
What do you think, typical Riders? Is this prediction really wise? My initial thought was that the Riders would win in BC and I'm not sure this changes anything.