CFL to unveil rebranding today

[Mike]

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/cfl-rebranding-to-show-new-fans-what-were-made-of/article27500542/?cmpid=rss1&click=sf_globe

 

https://www.youtube.com/watch?v=pQ-TODedlzs&feature=youtu.be

 

I like it.

 

If the minimalist, simple approach to the new CFL logo is the same approach they take when rebranding the uniforms, I think we're in for a pretty good rebranding.

[Dascow]

I liked the comercial. It was really well done. I liked all of the Royal Blue that I saw too. 

 

I not so sure about the logo though.  Maybe it'll grow on me.

[Logan007]

It's all right.

[Goalie]

The logo is cool. Kind of old school modern ish.

[Fatty Liver]

I think I saw a reference to the Bombers.....at least I imagined I did.  Even the league is ashamed of our product.

[TBURGESS]

As a member of the 55+ group who are the biggest number of CFL watchers...

 

New Logo - No better than the old one. Worse actually. Just grey and black inside a clipped football with a little bit of red. It doesn't pop.

New Tagline - I couldn't have told you what the old tagline was. I'll forget the new one soon after finishing this post.

New Video -  I'd rather have more actual great football plays with a 'Video Game' look than footballs in flames and throwing a ball through glass. I didn't like the music either but I know it's not aimed at me.

 

I doubt it brings in any more young fans that the league needs, but if it does, then I'm all for it.

[Noeller]

I dig it...cool video. Not sure what I think of the slogan but I like where their heads at.

[B-F-F-C]

I like it but would have liked to see more Bomber footage. 

[The Unknown Poster]

That logo is certainly minimalistic.  I dont like it.  Needs more red...need more pop.  The minimizing the Maple Leaf with the idea to minimize the "Canadian" aspect is sort of silly.  But perhaps this is a marketing trend right now.  I dont know.

[mbrg]

Any chance the re-branding could include keeping accurate stats?

[IC Khari]

I like it but would have liked to see more Bomber footage. 

 

This highlight was pretty much it for this past season ...

 

[bearpants]

If the minimalist, simple approach to the new CFL logo is the same approach they take when rebranding the uniforms, I think we're in for a pretty good rebranding.

I agree completely... if I had my way the Bomber jerseys would be a flat colour, with the W and #s on the shoulder and flat colour (opposite of jersey) pants... I could live with a plain stripe on the shoulder as well...

[JimmyFartball]

Hey this past season we were better than Regina! Never mind ...

[MOBomberFan]

I like the new logo and really enjoyed seeing a CFL commercial with legit production value.

 

People didn't see many references to the Bombers? Take a second look. If you miss all the W's, royal blues, and panoramas of IGF then maybe you should ask Santa for Lasik   I don't see any one team getting more (or less) attention than any other.

[Atomic]

As a member of the 55+ group who are the biggest number of CFL watchers...

New Logo - No better than the old one. Worse actually. Just grey and black inside a clipped football with a little bit of red. It doesn't pop.

New Tagline - I couldn't have told you what the old tagline was. I'll forget the new one soon after finishing this post.

New Video - I'd rather have more actual great football plays with a 'Video Game' look than footballs in flames and throwing a ball through glass. I didn't like the music either but I know it's not aimed at me.

I doubt it brings in any more young fans that the league needs, but if it does, then I'm all for it.

Although you are part of the largest group of CFL fans, I imagine the CFL desperately wants to change that and thus does not care whether these changes appeal to you. No offense. You crusty old coot.

[pigseye]

It will make a cool app.

[Mr Dee]

Through the years….

 

 

I have no proof, but it looks like Marcel B. had a hand in the new design.

[Super Duper Negatron]

I hate everything about the new one. I feel like they could have simplified/tweaked the old/current logo and still got what they wanted.

[iso_55]

I don't mind it at all. Sometimes simple is good.

[Rich]

I think the new logo is a ploy to get the Federal Government to kick in money down the road to make the maple leaf in the new logo bigger.

[Goalie]

Reminds me of when the Jets came out with their new jersey. Lots hated it but over the years have grown to love it.

Pretty simple logo here. Yeah the maple leaf is pretty small but... it's still there. It's a modern design yet still looks kind of old school. Better than the previous ones IMO

[Mark F]

I have no proof, but it looks like Marcel B. had a hand in the new design.

 

 

 

LOL!

 

So you think it lacks somewhat in imagination?

 

It is fairly  Spartan, maybe appropriate for us hardy northerners.

 

and "economical" so us cheap winnipegers should all be in favour!

[iso_55]

My favourite one was the one they used from 1968-2002. Pretty simple & well done.

[Mr Dee]

I have no proof, but it looks like Marcel B. had a hand in the new design.

 

 

So you think it lacks somewhat in imagination?

 

I do like the three laces....for 3 down football,

but it looks a bit truncated, uncolorful, sort of vanilla,

yes, like a certain offence I've become accustomed to...

[Fatty Liver]

Through the years….

 

 

I have no proof, but it looks like Marcel B. had a hand in the new design.

 

The new logo reminds me of something that might have been shown on an old balck and white TV.  Such exciting drama would have been broadcast 12 hours a day non-stop but that didn't stop us from gathering around the TV to stare at it.